SUMMARY: The Social Media & Digital Outreach Coordinator will be responsible for interacting with and helping to develop content for the Stand Up To Cancer digital community.
This includes facilitating social media ideas, helping to develop and execute content, and trafficking the content internally and externally for approvals. The coordinator will also be responsible for the tracking and outreach of bloggers/online communities/micro influencers. This position carries with it the great responsibility of properly representing Stand Up to Cancer to the public. Strong written and verbal communication skills are a crucial part of the success of this position, specifically the ability to present ideas and information clearly, personify the voice of all our programs, adjust tone and nuance with the audience in mind, and engage with other social networking users in a personal and meaningful way.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. 40% Social Media Content Schedule social media calendars and manage the daily postings Write and edit copy for social media calendars and posts In conjunction with program managers, help coordinate with various departments, including production, marketing, communications and business development, to develop social media content Help compile reports and analytics Help the social media manager in developing the larger strategies around each social media platform, and make recommendations on improving results 25% Trafficking Content for Approvals Traffic copy and digital creative content for review and approvals Help the social media manager in coordinating deliverables with vendors as needed 35% Outreach and Management of Digital Community Help keep track of influencers, bloggers, online communities, etc, working closely with the Comms, Ops, and marketing/RSA teams to be aligned in outreach Cultivate relationships with mid-level/long tail/micro influencers and bloggers, and engage them on social media channels as tied to various SU2C campaigns
QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience: A minimum of a bachelorÂ’s degree from an accredited institution of higher learning Knowledge of the needs, challenges and opportunities of the digital media sector, the entertainment industry, digital technologies, with the non-profit sector a plus Two-three years relevant experience in PR, digital marketing, and/or social media Must have an in-depth knowledge of all major social media platforms (Facebook, Instagram, Twitter, YouTube, Snapchat) as well as new and upcoming ones Excellent writing skills, with a knack for knowing good social content Office Suite including Word, Excel, Powerpoint a must; Keynote a plus Experience in Photoshop, Illustrator preferred
Language Skills: Excellent verbal and written communication skills, including a willingness to share information and the ability to communicate effectively with staff at all levels.
Other Skills and Abilities: Creative, enthusiastic, proactive with high follow through Digital fluency and media savvy with technologies Adaptable and a team player, with a willingness to learn and grow as strategies and technologies evolve Able to multi-task and juggle numerous demands Demonstrate strong personal compatibility with and commitment to EIF/SU2C philosophies and mission while maintaining a high degree of professionalism
Possess Physical Ability to : Sit for extended periods of time Operate a motor vehicle Lift & carry files or boxes, file & retrieve documents To lift boxes less than 15 pounds in weight About us Stand Up To Cancer (SU2C) , is a groundbreaking initiative created to accelerate innovative cancer research that will get new therapies to patients quickly and save lives now. SU2C is bringing together the best and the brightest researchers and encouraging collaboration instead of competition among the entire cancer community. By galvanizing the entertainment industry, SU2C creates awareness and builds broad public support for this effort. Recently, SU2C announced Catalyst, a new program that will use funding and materials from the pharmaceutical, biotechnology, diagnostic and medical devices industries to accelerate research on cancer prevention, detection and treatment and to bring new treatments to patients as rapidly as possible. This is where the end of cancer begins: when we unite in one movement, unstoppable. Visit www.standuptocancer.org for more information.
The Entertainment Industry Foundation (EIF) , established in 1942, harnesses the collective power of the entire industry to generate awareness and funds for critical health, educational and social issues. Stand Up To Cancer (SU2C), EIFÂ’s largest initiative, helps accelerate the pace of research to get new therapies to patients quickly. Since its founding seven years ago, SU2C has launched 16 collaborative Â“Dream TeamsÂ” comprising over 940 scientists from 123 leading institutions around the world. That research, including 151 planned, initiated or completed clinical trials, has led to Food and Drug Administration approval of two new treatments. In just 15 months, Hunger Is, EIFÂ’s collaboration with The Safeway Foundation, has significantly raised awareness of childhood hunger in the United States and over $10 Million to support breakfast, afterschool and out-of-school meal programs. Think It Up is an EIF initiative created to bring broad cultural attention to the urgency of improving the learning experience in America. The national education initiative will seek to reframe the public discussion about education, create a culture of excitement about learning everywhere in America and build a sense of optimism about the potential of education in classrooms across the country.
Job Type: Full-time