The Digital Editor delivers a dynamic online experience that serves our communities by telling Minnesota stories in a wide variety of forms. The editor will work closely with content leaders and staff across key focus areas of Arts, Culture, History, Public Affairs, and Science to showcase exceptional digital stories on a new web platform daily.
MAJOR AREAS OF RESPONSIBILITY:
EDITORIAL CONTENT AND OPERATIONS
- Leads an aggressive, daily, online multimedia content and publishing strategy in close coordination with key Minnesota content groups and the TPT Digital Marketing team.
- Creates, edits, and publishes digital stories on the new platform several times each day.
- Works closely with multimedia producers across all Minnesota content areas to edit, improve, and showcase their work online.
- Actively seeks ways to create and deliver digital content that serves diverse communities from a wide variety of perspectives.
- Collaborates with Digital Marketing team, Digital Engineering team, and Digital Product Manager to design, build, and release a new online platform.
- Collaborates with Digital Marketing and Digital Engineering teams to continually improve the new platform's user experience, conducting usability tests to gauge site effectiveness.
- Collaborates daily with Digital Marketing team to identify opportunities to showcase content on digital marketing outlets with the goal of drawing more users to TPT's platform, serving them daily, and identifying users who may support TPT financially.
- Collaborates with Digital Marketing and Business Intelligence teams to identify and monitor key analytics, using that data to help inform and guide content choices.
- Coordinates all efforts with leaders of other TPT local and national digital platforms.
- Helps lead TPT's digital content innovation, studying local and national trends and helping the entire organization create new content experiences to engage new audiences.
STRATEGY AND LEADERSHIP
- Defines website traffic goals and collaborates with Marketing Team on key strategies to meet those goals.
- Leads an efficient and aggressive content development plan to meet organizational goals.
- Participates in strategic and business planning that sets a sustainable financial course for our organization.
- Helps to create, refine, and manage the execution of long-term strategic plans for Minnesota content areas online.
- Bachelor’s degree in journalism or communications preferred
- 5-7 years of experience in daily digital editing or comparable experience required
- Experience with SEO tools, WordPress, email marketing tools and Google Analytics
- Experience using video editing software to produce digital stories; Adobe Premiere preferred
- Exceptional editorial, interpersonal, verbal and written communication skills
- Able to successfully build trust and relationships quickly with cross-functional leaders
- Familiarity with gathering video and/or still imagery for story publication
- Exceptional time management skills, and the ability to successfully handle details with accuracy in a fast-paced setting digital media environment
- Strong aptitude for analytical thinking and problem solving
- Strong creative problem solving skills
- Ability to work independently and motivate others to achieve success
If you have the necessary skills, please visit our Career Center at http://www.tpt.org/careers/job-openings/ to apply online. Diverse candidates are strongly encouraged to apply.
ABOUT TPT: Founded in 1957, Twin Cities PBS (TPT) is one of the most innovative public media organizations in the country. Every day, TPT uses the power of media to advance the arts, spur learning, help young people succeed and help adults age vitally. Click here to learn more about what we do.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.