Marketing & Events Manager 
Bachman's Inc. - Minneapolis, MN

Plant yourself and Grow with us!

Bachman's is a local family business which currently consists of 34 retail locations in the Twin Cities and St. Cloud, including 6 Floral, Gift and Garden Centers and 28 Flowers by Bachman’s stores, many of which are within the Lund’s & Byerly’s grocery stores. Bachman's also operates indoor and outdoor landscaping divisions, including a garden maintenance department; and two hardscapes centers. In addition, Bachman’s businesses include a nursery wholesale division, as well as a growing range near Lakeville, Minnesota.

As our Marketing & Events Manager , you will be responsible for:

  • Marketing Management: translate media buys and upcoming marketing campaigns. Input into marketing pipeline. Establish due dates and follow up on routing/approvals of marketing materials. Create annual calendar and sponsorship budget.
  • Event Planning & Management: assist in the development of events and paid events. Execute all details related to events, capture and analyze event results. Manage requests and reservations.
  • Customer Relationship Management: Manage CRM to research and define demographics and manage our customer loyalty program. Provide strategic recommendations and forecasting to retail, IS, and Merchandising teams.
  • Plan trafficking and process for strategic information gathering and turn-in/approval.
  • Financial Management: Participate in media planning and budgeting.
  • Sponsorship/Partnership: Oversee Marketing sponsorships and partnerships.

This position requires Bachelor degree, focused in Retail Merchandising, Marketing, Advertising, Business or related studies plus 5 – 10 years of Marketing experience. The ability to recommend and forecast cross promotional and departmental traffic and ability to market strategies to drive sales is a must. The position requires project management and analytical skills and experience in event coordination and execution.

Job Type: Full-time

Required education:

  • Bachelor's

Required experience:

  • Marketing: 5 years
  • Event Management: 5 years's-Inc./jobs/Marketing-Event-Manager-39241f9bbc1c68b2?q=media