The Marketing Coordinator will be responsible for supporting our sales and marketing departments by coordinating a variety of tactical activities and tasks. This position is responsible for content marketing creation and coordination, as well as, maintains our social media initiatives by writing and posting professional and relevant information on PaR’s social media sites. This position also is responsible for administration of PaR’s CRM (SalesForce).

Responsibilities include: Provide support to the Sales and Marketing Department. Assist the marketing manager with day-to-day marketing tasks and coordinating marketing projects and activities as requested. Assist in the implementation and delivery of new CRM. Serve as administrator of our database system. Ensure the integrity and quality of data in CRM. Responsible for growing and enhancing the functionality of CRM. Organize the production of branded promotional items and monitors inventory (brochures, stationery and merchandise). Writing and producing marketing communications, such as flyers, brochures, digital content, and exhibition-related materials. Manage PaR’s video content. Coordinate and organize the creation of website content and deliver content via LinkedIn, Twitter, Facebook, email, or direct mail. Manage social media sites; write, secure business-related articles of relevance and post on PaR’s social media platforms. Coordinate tradeshows: registration and coordinating marketing displays, logistics, and other requirements. Support marketing manager with meeting planning, scheduling, preparation and note taking during meetings as needed. Other marketing or administrative duties as requested. Participates on PaR’s internal social committee. Supports phone roll-over as needed.
Requirements of the role: Bachelor’s degree (or equivalent experience) Marketing or Communications 2+ years of experience preferred Excellent written and verbal communication skills, and ability to manage multiple tasks & deadlines. Demonstrated problem solving and analytical capabilities Strong attention to detail and organizational skills Strong interpersonal skills - proven ability to collaborate with others Proficient with Microsoft Office suite (including Excel and PowerPoint) Experience in administration of a CRM (SalesForce) and marketing automation tools. Must be motivated and able to work with minimal supervision. Intermediate-advanced experience with Adobe design software: InDesign, Illustrator, Photoshop, Acrobat. Intermediate-advanced experience with video editing software (Adobe Premiere Pro, a plus). Advanced experience as a content publisher on social media: LinkedIn, Facebook and Twitter. Experience with a website CMS (WordPress and/or Concrete5, a plus). Experience with an email marketing system (Mail Chimp, Constant Contact or other) a plus.

Opportunities at PaR Systems:
This position offers the opportunity to join a high technology company. PaR Systems is a privately held corporation with a demonstrated ability through continuous innovation and new product development to grow profitably and to add to that growth with focused acquisitions. As indicated in the values below, our hiring and our performance reviews are based on a strong adherence to long-standing company values, tied to personal values such as integrity, teamwork, open communication, and a passion for customers and product excellence. Interest in sophisticated products that improve our customer’s businesses is critical. Concern for the development of all of our people, more than a drive to promote yourself, is also necessary to fit in. We have maintained an excellent blend of small company speed, efficiency, and dedication to customer satisfaction and employee success, while implementing ever-higher standards of excellence, which has produced a successful technology company with very low turnover. We are working daily to maintain these elements at PaR.

Values Integrity & Honesty: It is who we are and what we do every day that makes us proud to be part of PaR Systems. Customer Driven: We can best meet our client’s needs by delivering innovative, high quality solutions as partners. Growth Oriented: Through continuous innovation, we strive to be the leader in our fields and grow profitably. Individual Responsibility: Our corporate success occurs with each individual taking personal responsibility for being the best at his/her job and working together to safely meet client’s needs. Open Communication: We demonstrate our respect for one another and our customers through consistent, forthright, and open communications. Developing Our People: The success of the individual and of PaR Systems is a shared responsibility and occurs as each person grows through continual development. Stretch: We will always strive to exceed customer expectations, and our goals for continuous business improvements.