Social Media Manager 
Sigma Beauty - Mendota Heights, MN

Social Media Manager

Experienced Social Media Manager to take both Sigma and Practk social platforms to the next level by focusing on analytics, content strategy, platform branding, channel growth and revenue increase. This role will be responsible for promoting holistic content on behalf of the entire company inclusive of Online, Retail Partners and Sigma Beauty Boutique. Additionally, they will focus on expanding our international reach and engagement, while finding ways to monetize actions. The ideal candidate will need to be analytically minded, a strong team leader, an organized manager, and a creative innovator.

Strategic Planning

  • Set challenging goals for each platform inclusive of, but not limited to:
  • Revenue generation
  • Branding
  • Follower growth
  • New customer acquisition
  • Engagement and likes * Lead the team in meeting and exceeding goals
  • Generate daily, weekly and monthly analytic reports for social media platforms
  • Analyze statistics and trends to identify areas of improvement and opportunity
  • Plan and manage expansion into more international platforms
  • Increase engagement in current platforms to build loyalty
  • Aggressively acquire new customers and followers
  • Stay up to date on new tools and features available in social media platforms

Content Management & Production

  • Develop a content plan to balance promoting retailers, partners, influencers, PRO and Sigma Beauty boutique in the most strategic manner
  • Create comprehensive short and long-term content schedules to ensure the best customer experience across all channels everyday (especially for live platforms)
  • Oversee all content on each social media channel (Instagram, Instagram Stories, Twitter, Pinterest, YouTube, Facebook, Facebook Live, Snapchat, Weibo, etc.)
  • Approve daily content for social media platforms and request approval from senior leadership if needed
  • Participate in daily content generation (eg.tutorials, screenshots, designed posts)
  • Create product launch plans and manage execution meet all objectives
  • Heavily promote our existing products in partnership with other business areas
  • Support collaborations with external brands


  • Directly manage the social media team and bring out the best in each team member to deliver upon business objectives
  • Work collaboratively across peer group to integrate strategies and plans
  • Integrate with creative team to ensure consistency in branding

Required Experience:

  • Bachelor’s degree in Marketing, Communications, or other related field required
  • 3-5 years of social media experience
  • 3-5 years of managerial experience
  • Excellent written and editorial skills
  • Strong background in analytics
  • Teamwork oriented with the ability to work in a fast-paced environment that is constantly changing and evolving
  • Ability to multitask, remain organized, and communicate effectively
  • Innovative with willingness to offer new ideas to bring in revenue

Please note this position is required to be in office, located in the Greater Minneapolis/St. Paul MN area.

Job Type: Full-time

Required education:

  • Bachelor's

Required experience:

  • Social Media Marketing: 3 years
  • managerial: 3 years
  • social media: 3 years