Digital Marketing Specialist 
Walser Automotive Group  41 reviews - Edina, MN
Who is Walser Automotive Group? 

We are Progressive. We are Innovators. We are Collaborators. We are Driven. 

Through 50 years of service, Walser Automotive Group has become a pioneer in the automotive industry. Walser’s progressive commitment to growth, innovation, and the customer experience has changed the car-buying journey. We don’t follow, we lead. Walser operates 25 dealerships and affiliated businesses throughout Minnesota and Kansas. Walser also leads by example. We volunteer. We donate. Walser Foundation puts 5 percent of its pre-tax profits right back into the community. That’s because we live here, too. Walser is a family-owned, family-run business that believes in the work-life balance. Walser is committed to delivering an outstanding customer experience every time—that’s what drives us. That’s the Walser Way. 

Walser Automotive Group is breaking the mold and defying expectations. We’re not just selling cars. We’re taking people on a journey and redefining the car buying experience from start to finish. How are we doing that? Forget the closing rooms. Forget the high-pressure negotiations. We do business out front and in the open. Details matter, and we pay attention to them. As a Customer Specialist, you’ll be a champion of customer service. You’ll leverage technology in a single point of contact environment– from our showrooms to our service centers – to build solid customer relationships. And Walser knows that dynamic customer experience starts from within. That’s why we actively train, mentor, and invest in every one of Walser’s 1,800 employees from day one. Walser is a talent-producing leader in the automotive industry, and this is your first step in joining a hands-on, dynamic, and growing management training program. 

As a Digital Marketing Specialist, you will:

  • Work with our Digital Initiatives & Marketing department to setup, manage, and optimize PPC platforms including Adwords, Bing, and Facebook.
  • Optimize our websites for search and overall user experience, this includes keyword generation, content creation, landing page build outs, general layout, look and feel.
  • Analyze data to determine effectiveness of current digital strategies
  • Continue to learn and update your skill set with the industries latest best practices and techniques.
  • This is an in house automotive industry specific opportunity.
Skills, Experience and Education Qualifications:
  • 2+ years’ experience (setup, maintenance, optimization) with PPC platforms including Adwords, Bing & Facebook
  • Strong understanding of SEO & Conversion Rate Optimization (CRO) best practices
  • Current Google Adwords certification
  • Basic understanding of HTML, XML and Javascript
  • Intermediate to advanced Excel skills
  • Excellent verbal and written communication
We are proud to operate under a set of values that support our employees and the communities we serve 

Core Values 

Do the Right Thing * Lead by Example * Display Positive Energy * Be Open minded 

Walser Automotive Group is an Equal Opportunity Employer and supports transitioning service members, veterans and individuals with disabilities. We offer a competitive salary and full benefits package including employee discounts. Walser provides transfer, promotional and career growth opportunities.