Why Mayo Clinic
Mayo Clinic College of Medicine and Science (MCCMS) is building its first-ever web/digital team to modernize, enhance, and manage the digital experience for prospective learners and current learners, faculty, and staff. On day one, you will become a critical contributor to an active project to re-imagine and re-design the college's recruitment and portal websites and move them to a new content management system in 2018. Join our growing team and be a part of shaping the future of our web, social media, and digital marketing efforts to recruit and retain the best and brightest students/trainees and improve the online experience for current learners.
Position description
The Digital Content Specialist has primary content development responsibilities in support of the MCCMS Digital Team's content strategy, including:
  • Developing creative digital content solutions that build MCCMS brand strength, meet goals for student/trainee recruitment, and improve satisfaction for current students/trainees, faculty, and staff
  • Writing original content that drives engagement on websites, email marketing, social media, and other channels
  • Editing content provided by subject matter experts within MCCMS schools and programs
  • Ensuring effective use of various content types (text, images, video, audio, infographics) based on audience needs
  • Coordinating photography shoots with Mayo Clinic creative staff
  • Contributing to the development of video assets, such as writing scripts or storyboards
  • Creating social shareable content assets, including blog posts, infographics, and listicles
  • Capturing stories in the field at MCCMS events
  • Ensuring all produced content meets quality standards and maintains consistent messaging and voice
Bachelor's degree in communications, journalism, or related field required. A minimum of 3 years of experience developing content for websites, social media, and other digital channels is required and preferably in higher education.
Additional qualifications
Strong knowledge of SEO principles and experience with writing search engine optimized web content. Strong editorial judgment. Experience with web publishing, basic HTML markup, and content management system (CMS) applications. Experience with basic image manipulation and preparation preferred. Interest in user-centered design, web usability, digital marketing, and Google Analytics is a plus.

Must be able to work effectively in a consensus-style, collaborative, and changing environment that expects and promotes teamwork. Must be self-motivated, flexible, creative, and have a bias for action. Must bring a customer service mindset, enjoy complexity, and be adept at solving problems. Must be able to manage and drive forward multiple projects, balancing competing deadlines and priorities. Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism.

License or certification
Exemption status
Compensation Detail
Education, experience and tenure may be considered along with internal equity when job offers are extended.  The minimum salary every 2 weeks is approx $2,396.00, based on a full-time position.
Benefits eligible
Full Time
Hours / Pay period
Schedule details
Monday through Friday, day shift. This is an on-campus position, though one day per week of remote work may be considered after the individual is fully oriented to the position.
Site description
Mayo Clinic is located in the heart of downtown Rochester, Minnesota, a vibrant, friendly city that provides a highly livable environment for more than 34,000 Mayo staff and students. The city is consistently ranked among the best places to live in the United States because of its affordable cost of living, healthy lifestyle, excellent school systems and exceptionally high quality of life.
Business Professional
Job posting number
Jessica Larson
Equal opportunity employer
Mayo Clinic is an equal opportunity educator and employer (including veterans and persons with disabilities).